Creating a blog requires patience, hard work, and commitment. You should give time to update your blog on a regular basis. But that is just one of the tasks that you have to perform to prevail and get found in the fierce world of online business marketing. Below are some hits and tips that you can employ to get found and become a celebrity with a good blog and an even better online following in just a snap:If you’ve got a Twitter account, go Tweet! Use Twitter as a means to become an online business marketing celebrity by publishing RSS feeds, comments, and other business news via Tweets. It helps you build a great network that both engages and absorbs you and your fellows, with the added benefit of the ease and convenience it offers. Facebook and Twitter are two of the most popular social networking sites today. Linking your business blog to these sites not only ensure that you get found quicker, but it also allows you free-range of interaction with your customers. Keeping tabs on your stocks, client feedback, and other news is easier and more accessible too!Purchase relevant domain sites such as.com,.net, and other sites with the use of satellite site creation. Mirror sites can also be made to custom-fit a local region, area, or dialect of your choice, provided that they should always have a link to your landing pages. Make sure that your mirror sites possess the same in-depth features and content as your main site. With regards to increasing inbound traffic, create new domain names for every new product you release.Mobile phones nowadays have the feature of connecting online. If you own such a phone, then use it as best you can to keep in touch with your company while on the go. Updates, feedback, replies, everything can now be done at the palm of your hand. It’s simple really. Just create an RSS feed which will enable you to receive, post, and edit content from your blogs while on a trip or simply chillin’ out.A good tip to get that instant celebrity status and get found easily is to incorporate keywords into your posts. Use both obvious, long-tail, and uncommon keywords in your blog posts, since in SEO or Search Engine Optimization, one should readily anticipate the unexpected.Always keep your blog content updated. Tidy up your blog every now and then by archiving needless content and adding new ones. You can even modify or recycle old content so you won’t have to start from scratch when at a loss for ideas. The key is to keep your site fresh and inviting. Since contents tend to hold inbound links, don’t delete them. Archive them instead for future use!Social media sites such as Twitter, Facebook, and Flickr are all useful additions to get found. Incorporate your ads in these social networking sites. Remember that with the right strategy, wherever people are, money and celebrity are sure to follow!
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.